Use cases
Who Lua is built for
The same link shortener behaves differently depending on the job. Pick the one closest to yours.
Use case
Marketing campaigns
Tag every placement before you publish it, and read back which one actually moved. UTM parameters, per-campaign tags, and click data that does not expire.
Use case
Agencies
A domain per client, links grouped by account, and analytics you can hand over. Predictable pricing that does not scale per brand.
Use case
Creators
One link in the bio, one on screen, one in the description, and a clear answer about which of them people actually open.
Use case
Print and QR codes
A code on packaging lasts years. Make sure the link behind it can be repointed, and that it never depended on somebody else staying in business.
Use case
Developers
Every action the screens do is reachable over REST, an MCP server lets an agent drive it, and you can run the whole thing on your own server.
Use case
Newsletters
A generic shortener in an email is a category that filters judge before they read it. Your own domain carries your own reputation.