Alternatives
Compare Lua with what you use today
A link shortener is a commodity, so the comparison worth making is what happens after the click. Pick a tool below to see it side by side with Lua.
vs Bitly
Bitly
A Bitly alternative that does not meter clicks or lock analytics behind a tier. Custom domains, full click history, an API and MCP, self-hostable.
vs Dub
Dub
Dub is a genuinely good open source link platform. Here is where the two actually differ, and why the honest answer is that you may not need to switch.
vs Short.io
Short.io
Short.io is built around custom domains and does that well. Lua is the same job with the source open and the option to run it yourself.
vs Rebrandly
Rebrandly
Rebrandly is built for branded links at organisational scale. Lua is the same core with the source open, and without the seat maths.
vs TinyURL
TinyURL
TinyURL is the fastest way to shorten a URL and always has been. If you ever need to know what happened after the click, that is where it stops.