Simple, Transparent Pricing for Every Need

Choose the perfect plan for your URL shortening needs. From individual creators to enterprise teams, we offer scalable solutions with powerful features and no hidden fees.

MonthlyAnnually

Free

$0

per month

  • 100 new links/mo
  • 1,000 tracked clicks/mo
  • 3 custom domains
  • 1 team members
  • Real-time events stream

Starter

$19

per month

  • 1,000 new links/mo
  • 50K tracked clicks/mo
  • 10 custom domains
  • 2 team members
  • Real-time events stream

Pro

$49

per month

  • 5,000 new links/mo
  • 150K tracked clicks/mo
  • 50 custom domains
  • 5 team members
  • Real-time events stream

Plan

GrowthScale
$149

per month

  • 20,000 new links/mo
  • 500K tracked clicks/mo
  • 200 custom domains
  • 10 team members
  • Real-time events stream
MercantiveChangelogfy
Pricing plan comparison
Free
Starter
Pro
Growth
Scale
Get started
Get startedGet startedGet startedGet startedGet startedGet started
Features
New Links
100/mo
1,000/mo
5,000/mo
20,000/mo
100,000/mo
Link Clicks
Unlimited
Unlimited
Unlimited
Unlimited
Unlimited
Tracked Clicks
10,000/mo
50,000/mo
150,000/mo
500,000/mo
2M/mo
Tags
5
25
100
400
1,000
Real-time events streamIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
API AccessIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
API Rate Limits
60/min
120/min
200/min
400/min
1,000/min
QR CodesIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
SSL certificatesIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
Custom Domains
3
10
50
200
500
Root domain redirectIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
Team Members
1
2
5
10
20
Premium Domains e.g. cal.now, git.nowNot included in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
Advanced AnalyticsIncluded in FreeIncluded in StarterIncluded in ProIncluded in GrowthIncluded in Scale
Advanced Retention
30-day
1 year
1 year
1 year
3 years
Priority SupportNot included in FreeNot included in StarterNot included in ProNot included in GrowthIncluded in Scale
Account ManagerNot included in FreeNot included in StarterNot included in ProNot included in GrowthIncluded in Scale

Frequently asked questions

Your questions answered.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express, Discover) through secure payment processing with Stripe.
How does billing work for paid plans?
Paid plans are billed monthly or annually (with a 2 months free for annual billing). You can upgrade, downgrade, or cancel at any time. We'll prorate any changes to your subscription and credit your account accordingly.
Can I change plans at any time?
Yes! You can upgrade, downgrade, or change your plan at any time. Changes take effect immediately, and we'll adjust your billing automatically. If you upgrade mid-cycle, we'll only charge you for the remaining days of your billing period.
What happens to my links if I downgrade my plan?
All your existing links will continue to work even if you downgrade. However, if you exceed the limits of your new plan, you won't be able to create new links until you're below the limit. No data or existing links will be lost during a downgrade.
Do you offer refunds?
Yes, we offer a 30-day money-back guarantee for all paid plans. If you're not satisfied with our service, contact our support team within 30 days of your purchase for a full refund. After 30 days, refunds are handled on a case-by-case basis.
Do you offer custom plans for large organizations?
Absolutely! For organizations needing higher volumes, custom features, or special requirements, we offer tailored enterprise plans. Contact our sales team at sales@lua.sh to discuss your needs and get a custom quote.