vs Rebrandly
Lua vs Rebrandly
Rebrandly is aimed at organisations managing branded links at scale, with the workspace and permission machinery that implies. If you need approval flows across a large marketing department, that machinery is the product and it is worth paying for. Most teams are smaller than that, and end up paying for the org chart rather than for the links.
Why switch
Why people leave Rebrandly
Pricing that does not turn on seats
Lua meters links, click events, domains, tags and team members, and nothing else. There is no per-seat multiplier on the parts you actually use.
Analytics are not the tier
Every field and every date range is on every plan here, the free one included. What you pay for is volume.
Open source, and self-hostable
For an agency or a regulated brand, being able to keep the click record inside your own perimeter is sometimes the whole requirement.
Feature by feature
How Lua compares
| Feature | Lua | Rebrandly |
|---|---|---|
| Custom domains | Included | Included |
| Open source | Yes | No |
| Self-hosting | Yes | Not offered |
| Analytics detail | Full on every plan | Varies by plan |
| Team management | Workspace members | Roles and permissions at depth |
| REST API | Included | Included |
| MCP server | Included | Not offered |
Pricing
Pricing, side by side
| Tier | Lua | Rebrandly |
|---|---|---|
| A small team | Paid plan, members included | Priced per seat and volume |
| Full analytics | Every plan | Higher tiers |
| Keeping the data yourself | Self-host at cost | Not offered |
Honest fit
Who each one actually suits
Switch if you
- Are a small team paying for enterprise machinery you do not use
- Need the click data inside your own perimeter
- Want full analytics without it being the upgrade
Stay on Rebrandly if you
- Genuinely need granular roles and approval flows
- Have an enterprise agreement or procurement already in place
- Depend on their integration catalogue
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