Use case

Print and QR codes

Print is the one place a link becomes permanent. A code on a poster, a label, a badge or packaging will be scanned long after the campaign that made it has ended, and it cannot be edited once it is printed.

Start for free See every use case

The problem

What gets in the way

That permanence is exactly what makes a generic shortener dangerous. If the service closes, every printed code closes with it, and there is no recourse because the domain was never yours. A code that resolves to nothing is worse than no code.

How it works

Three steps with Lua

Print your own domain

The code encodes a URL on a domain you renew. Change providers later and the printed code keeps working, because the name did not move.

Point it somewhere you can change

The destination behind a short link is editable. Print the code once, repoint it every season.

Read scans separately

QR scans are counted apart from clicks, so the poster and the newsletter never end up in the same number.

What's included

Built for this

A QR code on every link
Editable destinations
Scans counted separately
Custom domains

Where it stops

The honest limit

A short domain you might let expire is worse than a long one you will keep. An expired short domain does not fail politely: somebody buys it and your printed codes point at their page.

Other use cases

See how else Lua is used

Use case

Marketing campaigns

Tag every placement before you publish it, and read back which one actually moved. UTM parameters, per-campaign tags, and click data that does not expire.

Explore

Use case