Use case
Creators
A creator publishes the same link in places that are structurally different: a bio field that allows one URL, a video where the link is spoken or shown rather than clicked, a description below it, a story that disappears in a day.
The problem
What gets in the way
Those placements are invisible to each other. The bio link and the description link point at the same page, so the page reports one number, and there is no way to tell whether the video worked or the profile did.
How it works
Three steps with Lua
One link per placement
Make a separate short link for the bio, the description and the story. Same destination, different links, so each one keeps its own count.
Use the QR code on screen
Every link has one, and scans are counted apart from clicks, so a code held up in a video never gets mixed in with taps from the description.
Compare them honestly
Read the links side by side over the same range. The comparison is between your own placements, which is the only comparison that means anything.
What's included
Built for this
- A QR code on every link
- Scans counted apart from clicks
- Separate iOS and Android destinations
- Link expiry for anything seasonal
Where it stops
The honest limit
Lua does not host a link-in-bio page. If you need one page listing several destinations, that is a different product; Lua is the measurement underneath whichever links you publish.
Other use cases
See how else Lua is used
Use case
Marketing campaigns
Tag every placement before you publish it, and read back which one actually moved. UTM parameters, per-campaign tags, and click data that does not expire.
Use case
Agencies
A domain per client, links grouped by account, and analytics you can hand over. Predictable pricing that does not scale per brand.
Use case
Print and QR codes
A code on packaging lasts years. Make sure the link behind it can be repointed, and that it never depended on somebody else staying in business.
Ask AI
Still deciding on a shortener?
Ask a neutral AI to weigh Lua against the alternatives. The comparison pages are public, so it has something real to read.
Make your first link in a minute
Sign up, paste a URL, and watch the clicks arrive. Bring a domain whenever you are ready.